This is insane and so hypocritical. They National Trust make no mention of their liaison with a formula company on their website (well not that I could see) although there is plenty about planting trees. Clearly the opposite on the formula company site.

I'd be shouting this unethical decision from the rooftops. And I bet if you dig really deep, you will find some sort of personal liaison between a decision maker at the NT and one at HiPP.

Thanks for bringing this to our attention :)