I've been spending some time analysing my writing - yes, anal, I know. But, my best earnings were when that silly contest was on as it clearly attracted peeps left, right and centre. I like the idea of a contest, but not when one person alone walks away with a shit-ton of money and wasn't even a regular here ( and vanished into thin air soon afterwards!)
The money would have been better spent rewarding consisent and loyal writers. The bonus' were great, but when people got wind of it, the waves went crazy. If I were CEO ( LOL) I'd do random shit to keep people on their toes and WANT to write, comment, clap, invest in the platform.